Objectives

Through this course, you will gain a high-level understanding of Social Media Marketing, Content Marketing, Mobile Marketing, Search Engine Optimization (SEO), Pay Per Click Advertising (PPC) and Conversion Optimization, enabling you to take data driven decisions and strategize your online marketing efforts. This course is suitable for all business roles from freshers to functioning heads and business owners and is the stepping stop to begin your digital marketing learning journey.

  • This course will enable students to :
  •  Understand the digital media, its potential and power
  •  Basic understanding of SEO, Ecommerce, Social Media and Content Marketing
  •  Gain the understanding to take business decisions involving the digital media and online marketing
  •  Get ready to take launch into advanced online marketing topics

Prerequisite

Anyone can learn digital marketing. You don’t need to be a tech wizard or possess a never-ending list of formal qualifications, just basic understanding of computers and internet and as long as you’re passionate about the field and willing to learn, a career in digital marketing is well within your reach.

Course Outline

Tracking And Measuring Web Traffic
Understanding And Using Google Analytics
Find Success With Google Analytics
Turn Data Into Insights
How to Make Google Search Work For You
How People Nearby Find You Online
Get Noticed With Social Media
Deep Dive Into Social Media
#1 Project
What is SEO?
Best Free SEO Tools
SEO for Local businesses
Keyword Research: Finding Low-Competition, High Converting Keywords
How to Find Out if You Can Rank #1 (Assessing Keyword Competition)
Write Perfectly SEO Optimised Content Every Time
How to Write Title Tags Search Engines Love (very important SEO factor!)
Give Your SEO a Boost: Heading Tags & Copy Optimization
Get More Traffic by Appearing First in the Google Image Search Results
Interlinking Pages, Outgoing Links & Social Share Buttons: The Finishing Touches
#Project2
What is Online Social Advertising?
Learning Outcomes
Rules Of Online Advertising
Online Advertising Platforms Facebook Ads, Google Adwords and more..
Considerations
Why Market Your Business with Email?
Collect Emails Without a Website
Email Marketing Analytics
#Project3
What is Copywriting?
Tips for Writing Magnetic Headlines
Tips to Create an Irresistible Call to Action (CTA)
How to Write Like Your Customers Talk
#Project4

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